During 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism really impressed a lot of clients and thus, the name was established.
Genie has moved into many new markets, since the demand for lifts and work platforms grew. Over time, when the demand for new equipment to meet many applications grew, the company made itself known in numerous new markets. For example, Genie went into manufacturing telehandlers, stick booms, articulated booms, light towers and man-lifts.
Because of the economic recession in the beginning of the 2000s, Genie decided to secure a partner who had the same values. They partnered up with Terex Corporation. This company has a history obtaining machine manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Therefore, all Genie machinery continue to be sold under the Genie brand.
Genie takes pride in listening to their clients. The company is devoted to continually improving quality and efficiency and is also committed to minimizing waste. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work practices which have made Genie a trusted brand name over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
The DC and Bi-Energy machinery provided by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the equipment should be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine together with the power of a diesel-powered generator.
As opposed to any of the different types of aerial platforms, telescopic booms provide more horizontal reach overall. These machines are great for limited access places in construction and other industrial settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines deliver the drive speed and supreme traction you require in order to travel around the job area and work site.